What is Content Marketing?

Content marketing is a phrase often mentioned when discussing digital marketing. It’s often used in so many different contexts; it can be tough to understand what it really means. Let’s clear that up right now.

Content marketing is the use of any type of media as a tool for gaining exposure and sales for your business or organization.

When we say media, we mean anything like blog posts, articles, videos, images or books. The purpose of content marketing is to make a statement that is compelling and attractive to your preferred audience. When you’re using content for marketing purposes, you want to include some kind of call to action that encourages people to do something. You can be asking them to click a link, make a call, sign a petition or simply share the information.

Focus on Value

The most important thing to remember when you are using content marketing is to focus on providing value. When you use content as a marketing tool, your purpose is to educate, inform and engage people with the goal of turning them into customers.

It’s not about direct sales to increase your bottom line; it’s about using information to show customers and potential customers that your business can provide value they need to enhance their lives in some way. It’s an indirect sales method that can turn customers into consistent clients.

By sharing content, you are encouraging a form of two way communication. Not only do you want people to become customers, you want them to become an active community of clients that use your business consistently.

Communicate with Customers 

Businesses are starting to recognize that communicating with customers is much more beneficial than communicating at customers. Advertising involves communicating at customers. You put together messages and images you think people will like and you send them their way.

That kind of communication is no longer as effective as it once was. People tend to tune out advertisements so you have to do more of it to make an impact.

People don’t tune out information. In fact, in this age of information, people are consuming it in large amounts. You have news networks that are on the air 24 hours a day sharing information. If you are able to contribute to their desire for knowledge and information, you won’t be tuned out.


This is why content marketing should be used by all businesses, especially ones that live in the digital space. You have the opportunity to connect with your audience in a way that is meaningful. You have the opportunity to help quench their thirst for knowledge while providing a product or service to back it up.

The great thing with content marketing is that anyone can do it. Once you lock in on the type of content you feel most comfortable creating you can do it.

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Generate Traffic – Fast

You’ve set up your website. Now you have to generate traffic – fast. But you don’t just want any old visitor… you want people who will:

  • Be interested in what you have to offer
  • Sign up for your mailing list
  • Be not only able but willing to pay for your products – and thank you for them
  • Turn into loyal customers or clients

Here are the top four ways to make sure you are visited by the readers you want…

1. Content Targeting

You need original, high value material that:

  • Tells your audience what they need – and want – to know
  • Helps them reach a dream or goal (short-term or long)
  • Reveals something no one else has
  • Includes “calls to action” But even if you’ve done all that, you’ve only done half the job.

You also need to target your material to ideal audience members who are likely to share your content.

Who are the people prone to serial sharing? Social networkers, that’s who. So not only should you ask your audience to share, make it easy for them to do so by including social network sharing badges on your blog posts and web pages.

Include three of the top social networks – Facebook, Twitter and Google+. Also include your RSS feed link. AND invite people to “email this”, covering all the bases.

If you include share buttons without telling people what to do with them, their eyes are more likely to “gloss over” the buttons and take them for granted as part of the scenery.

2. Use WordPress Plugins

If you publish your content using WordPress, there are two plugins you should seriously consider using, if you aren’t already – All in One SEO Pack and Comment Luv.

This plugin does ninety-percent of your SEO work for you – SEO being, as you know, search engine optimization. It allows you to quickly enter keywords, as well as your powerful Title and Description, in an easy-to-fill-out form for each individual post. It also provides powerful behind-the-scenes optimization.

Comment Luv, a plug in that automatically links back to your commenter’s latest post.

Both these plugins are available as free downloads through your plugins dashboard (just click “add new” and enter the plugin name) – but do yourself a favor, if you can, and purchase the premium version of Comment Luv. You won’t need to “police” comments – you’ll automatically only get high-quality backlinks.

3. Guest Blogging

One of the most powerful and speedy ways to generate traffic: Write a guest post for someone else’s blog.

Pick people whose content is related to yours – you have the same audience, but you sell different products.

Pick blogs that come up at the top of Google search results, when you use the keywords you want to rank for as your search parameters.

Now send them a short note offering to write a guest post on a subject their readers will love. When you approach a blog you’d like to “guest” for, you’re approaching someone whose work (and target audience) you know well. (If you don’t, do some research. Read their old posts – and read the comments they get.)

Most likely you’ll already know bloggers who you’d like to write for – professionals in your niche that you admire.

4. Social Networking

We’ve already done half the work here, including share buttons (with instructions) on your web site pages or blog posts: Now it’s time to do the other half.

And that is sign up for social networks yourself – and regularly use them, even if you can only manage fifteen minutes a day.

There are four social networks you should join, no matter what niche you serve:

  • Facebook
  • Twitter
  • Google+
  • LinkedIn

Each of these networks has a slightly different focus (and modality of sharing): Google+ and LinkedIn are more business-slanted (and direct). Facebook and Twitter are more for day-to-day chatting and up-to-the-moment updates.

Put them all together, and you have a powerful mix!

There are two keys to making the most of these networks: Post regularly and consistently, and make sure you optimize your profile.

Google+ and Facebook also allow you to create a “Page” for your business. Don’t miss that opportunity – even if you have to hire someone to set these up for you. (And you can easily set them up yourself, using the prompts provided.)

And just as you invited people to “share this link” on your web page, be sure to invite people to share your links on your social networks.


There are many ways to bring targeted traffic to your site, ranging from basic to expert: However, make these four top methods part of your traffic engagement strategy, and you’ll jump-start your optimized Google ranking – and find yourself with new subscribers.

If you are ready to take your business to the next level, Check out this franchise style system that has taken the internet marketing world by storm. I want to give you the shortcut to earning over $50k per month..
⇒ Click here to see it…
Risk free, guaranteed!

The income claims represented in this blog post are extraordinary and do not make a guarantee for your success or income level. Please see Empower Network's average affiliate earnings at: http://www.empowernetwork.com/income

A Special Blessing


I heard a story earlier today that I want to share with you.

A man went through a drive through at a fast food restaurant and gave the cashier $1000 and told her to pay for everyone’s food in the drive through until it was gone. Almost 100 people had their food paid for.

This is a great example of paying it forward because the man had no idea who would receive the free food but I’m sure that he received a blessing.

This actually happened to me about a year ago.

My wife was in the hospital in critical condition and I didn’t know if she would survive. Thank God she did and is fine now.

I had been at the hospital with her for most of 3 days with very little sleep or food.

I had to take my son to school and get back to the hospital. On the way back I decided to stop and go through the drive through of a fast food restaurant to get a quick bite to eat. When I got to the window I was informed that someone in front of me had paid for everyone’s food.

In my mental state (I was a basket case because of the situation) I almost broke down. I saw this as a sign that there was good in the world and everything was going to be OK, all because of this one simple act of kindness.

I look back and see this as a turning point and I will never forget it. I just wish I could thank the person for their gift.

You never know how you will impact others when you do unselfish acts.

My challenge to you is to do 1 simple act for someone else every day. It doesn’t have to be anything big but don’t expect anything in return.

If you do this you will change the world, or at least your part of it, and you will be blessed.

Niche Marketing in your Home Business


One of the most important things that you need to know about being a rich marketer is how to tap into your niche. Your success depends on that. You need to know where your target customers are, and if you are able to focus on them, you will be building on your prospects. That is the real truth; there is no other truth beyond that.

That is the reason I have decided to clear the air about the concept of niche here. You need to know where your special forte is and you have to play to their needs and interests. In fact, this is what will make you really popular and bring the people to you that you need to promote your business to.

At the same time, you also need to be clear about the misconceptions of niche. There are marketers who have an illusion of what their niche is. They think something is a niche when in fact it is an asset for someone else. Having a precise idea about your niche is what can help you to succeed in your business.

When Is a Niche Not a Niche in Marketing

“Survival of the Fittest” is not merely a topic for discussion in a science classroom. In a competitive business environment, only the business that is able to successfully market itself and its products and service will survive. Weaker ones will simply lose their customer base and eventually go into liquidation or bankruptcy. This is inevitable.

The Need of the Niche

To gain a top marketing position and remain there, it is essential that the focus be narrow and the commitment to be best be determined. Without this approach, focus can become too broad and it becomes easy to spend time and money on too many things, none of which will provide the competitive edge the business needs to survive. By creating a niche market focus, not only does a business define a place for itself and its products and services, but it is enabled to take advantage of an existing market for that niche.

Many businesses that promote a product or service believe they have a niche market, because of what they are seeking to sell or provide. While this is true to a certain degree, the focus may still be too broad for the marketing strategy to be considered a niche. A true niche is not only the product or service being sold, it is also about the target audience of the advertising campaign. Advertising strategies are specifically pitched to customers who already are interested in the products and services on offer and actively searching to purchase or use them.

Most businesses market a large range of products to broad groups who may or may not be interested in what is being offered. Business strategies are often developed to advertise to a much broader potential customer base. By narrowing advertising strategies through a niche approach to marketing, valuable time, resources and money are not wasted. No matter how well advertising is presented, much of this style of advertising will only translate into a modest increase in customer numbers.

By focusing on the niche approach to marketing, the conversion rate of traffic to customers is much higher than for those businesses that focus on a broader marketplace. The added benefit for those who enter into the niche market is smaller market competition to contend with and therefore a greater opportunity for faster success.

If you are ready to take your business to the next level, Check out this franchise style system that has taken the internet marketing world by storm. I want to give you the shortcut to earning over $50k per month..
⇒ Click here to see it…
Risk free, guaranteed!

The income claims represented in this blog post are extraordinary and do not make a guarantee for your success or income level. Please see Empower Network's average affiliate earnings at: http://www.empowernetwork.com/income

A Very Special Invitation


Access Code: btelrod


Let me ask you a question...

Have you ever wondered why it is that you can use the exact same tools and techniques that industry leaders use, only to get polar opposite results?

How is it that they manage to pull in a whopping 6 or 7 figures yearly, while you’d jump for joy if you were able to scrape in even a tenth of that?

What’s the difference?

You’re using the same tools and techniques...

You’re promoting the same offer.

Why is it that only a handful of people typically see great results with their home-based business?

How is it a that only a small group of leaders can produce massive windfalls of cash online, while you struggle just to put bread on the table?

And they know the 2 simple questions everyone ought to know if they want to close one out of every three prospects they talk to.

Thanks to this, they magically recruit new cash-in-hand buyers to their business like bees to honey.

Click the link above to find out more.

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