Generate Traffic – Fast
You’ve set up your website. Now you have to generate traffic – fast. But you don’t just want any old visitor… you want people who will:
- Be interested in what you have to offer
- Sign up for your mailing list
- Be not only able but willing to pay for your products – and thank you for them
- Turn into loyal customers or clients
Here are the top four ways to make sure you are visited by the readers you want…
1. Content Targeting
You need original, high value material that:
- Tells your audience what they need – and want – to know
- Helps them reach a dream or goal (short-term or long)
- Reveals something no one else has
- Includes “calls to action” But even if you’ve done all that, you’ve only done half the job.
You also need to target your material to ideal audience members who are likely to share your content.
Who are the people prone to serial sharing? Social networkers, that’s who. So not only should you ask your audience to share, make it easy for them to do so by including social network sharing badges on your blog posts and web pages.
Include three of the top social networks – Facebook, Twitter and Google+. Also include your RSS feed link. AND invite people to “email this”, covering all the bases.
If you include share buttons without telling people what to do with them, their eyes are more likely to “gloss over” the buttons and take them for granted as part of the scenery.
2. Use WordPress Plugins
If you publish your content using WordPress, there are two plugins you should seriously consider using, if you aren’t already – All in One SEO Pack and Comment Luv.
This plugin does ninety-percent of your SEO work for you – SEO being, as you know, search engine optimization. It allows you to quickly enter keywords, as well as your powerful Title and Description, in an easy-to-fill-out form for each individual post. It also provides powerful behind-the-scenes optimization.
Comment Luv, a plug in that automatically links back to your commenter’s latest post.
Both these plugins are available as free downloads through your plugins dashboard (just click “add new” and enter the plugin name) – but do yourself a favor, if you can, and purchase the premium version of Comment Luv. You won’t need to “police” comments – you’ll automatically only get high-quality backlinks.
3. Guest Blogging
One of the most powerful and speedy ways to generate traffic: Write a guest post for someone else’s blog.
Pick people whose content is related to yours – you have the same audience, but you sell different products.
Pick blogs that come up at the top of Google search results, when you use the keywords you want to rank for as your search parameters.
Now send them a short note offering to write a guest post on a subject their readers will love. When you approach a blog you’d like to “guest” for, you’re approaching someone whose work (and target audience) you know well. (If you don’t, do some research. Read their old posts – and read the comments they get.)
Most likely you’ll already know bloggers who you’d like to write for – professionals in your niche that you admire.
4. Social Networking
We’ve already done half the work here, including share buttons (with instructions) on your web site pages or blog posts: Now it’s time to do the other half.
And that is sign up for social networks yourself – and regularly use them, even if you can only manage fifteen minutes a day.
There are four social networks you should join, no matter what niche you serve:
Each of these networks has a slightly different focus (and modality of sharing): Google+ and LinkedIn are more business-slanted (and direct). Facebook and Twitter are more for day-to-day chatting and up-to-the-moment updates.
Put them all together, and you have a powerful mix!
There are two keys to making the most of these networks: Post regularly and consistently, and make sure you optimize your profile.
Google+ and Facebook also allow you to create a “Page” for your business. Don’t miss that opportunity – even if you have to hire someone to set these up for you. (And you can easily set them up yourself, using the prompts provided.)
And just as you invited people to “share this link” on your web page, be sure to invite people to share your links on your social networks.
There are many ways to bring targeted traffic to your site, ranging from basic to expert: However, make these four top methods part of your traffic engagement strategy, and you’ll jump-start your optimized Google ranking – and find yourself with new subscribers.
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